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Why Out-of-Home Delivery Doesn’t Work the Way You Were Promised

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Episode Overview:
  • Parcel lockers are systems, not hardware
  • User behavior defines network performance
  • Locker networks don’t scale without local context
  • OOH value lives beyond the locker door
  • Lockers are green only when behavior aligns
Members
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Julia Lockman
Junior Partner, OMNIC
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Ian Kerr
POAAL, The Postal Hub
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Date

Why Out-of-Home Delivery Doesn’t Work the Way You Were Promised

From Innovation to Intelligence

The Parcel+Post Expo 2025 in Amsterdam became a defining moment for OMNIC

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