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Why Out-of-Home Delivery Doesn’t Work the Way You Were Promised

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Episode Overview:

Parcel lockers are systems, not hardware
User behavior defines network performance
Locker networks don’t scale without local context
OOH value lives beyond the locker door
Lockers are green only when behavior aligns

Members

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Julia Lockman

Junior Partner, OMNIC

Ian Kerr

POAAL, The Postal Hub

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Why Out-of-Home Delivery Doesn’t Work the Way You Were Promised

From Innovation to Intelligence

The Parcel+Post Expo 2025 in Amsterdam became a defining moment for OMNIC

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