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Local Lessons: Building Smart Logistics for Real Life in the GCC

Notizie attuali
27
.
07
.
25
Notizie attuali
27
.
07
.
25
Date

Local Lessons: Building Smart Logistics for Real Life in the GCC

From Innovation to Intelligence

The Parcel+Post Expo 2025 in Amsterdam became a defining moment for OMNIC

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Per saperne di più

Expanding a parcel locker network across the GCC is more than a technical rollout — it’s a cultural and behavioral journey. Every installation teaches us something new about how people move, shop, and live in the region.

In cities like Riyadh, where daily routines and urban design differ greatly from Europe, smart delivery solutions must adapt — not the other way around. Here’s what we’ve learned as we grow our footprint across the Gulf:

  • Addresses Aren’t Always Reliable — But People Are. In many GCC cities, street addresses are often replaced by location sharing through WhatsApp or maps. That’s why lockers and pick-up points play a crucial role in giving customers confidence and precision.
  • Mobility Defines Infrastructure. These are car-first cities. Most customers drive, so lockers must fit seamlessly into daily routes — at petrol stations, shopping malls, and main roads — ensuring effortless access without changing routines.
  • Evenings Are the New Peak Hours. In Saudi Arabia and neighboring countries, evenings and nights are the most active hours for parcel collection. Our network architecture reflects this rhythm — illuminated, safe, and ready for use 24/7.
  • Weekend Peaks, Friday Pauses. Regional delivery cycles have their own tempo. Friday remains a day of prayer and rest, while weekend traffic surges on Saturday, Sunday, and Monday — demanding dynamic operational planning.
  • Logistics in Sync with Life. Cultural rhythms, including prayer times, shape access patterns at specific venues. Our systems and services flex around these natural pauses, ensuring reliability without interruption.

At OMNIC, we believe logistics innovation starts with empathy — understanding how people live and designing technology that fits, not forces.

Every locker we install is not just a piece of hardware — it’s a lesson in how intelligence meets everyday life.

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Julia Lockman

Chief Business DevelopmentOfficer

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